• November 6, 2017 /  Entrepreneurs
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    There is a big misconception regarding first time entrepreneurship and that is the justification that it is okay to fail your first time simply because some well-known entrepreneurs failed and then hit it big.

    What is not mentioned is the number of individuals who failed their first time as an entrepreneur and never got a second shot. Therefore, you might as well make it profitable the first time around.

    Thus, to ensure higher odds of entrepreneurial success, you must choose the right business.

    Here are 4 tips how:

    1. Don’t Let the Economy Determine What Business You Should Start

    The first thing that entrepreneurs think of when starting a business is our current economic condition. Although it is hard to bypass the thought of a horrid economy and the subsequent effect on your new entrepreneurial venture, it is imperative that you not let the economy sway your decision.

    This will especially prove true when the economy turns in the next few years and you are left with an average business that was overly defensive and a lot of regret.

    2. Let Google Assist You In Your Choice of Business How do you truly determine market demand for the product and / or services you plan to offer?

    One way to do it is to use the Google Keyword Checker. This basic site will tell you how many people are searching monthly for your product or service.

    Another key element that the Keyword Checker brings to the table is the use of adjectives.

    For instance, you may want to open a business selling blue widgets, but upon looking up how sought after the product is on the web, you find out that green widgets are searched for times as often as blue.

    3. You Cannot Avoid Sales, Instead You Must Embrace It and Not Let It Determine Your Business Choice

    A willingness to engage in sales separates the men and women from what will be future job seekers.

    Entrepreneurs hate sales because for some reason they tend to be more afraid of rejection than your average Corporate Joe or Jane. Why this reason is, I cannot tell you, but to avoid human interaction, entrepreneurs will completely alter the business that they are going into.

    What they don’t realize is that regardless of industry, sales is part of business and, thus part of entrepreneurship.

    4. K.I.S.S. Keep the concept simple (or, to use the real phrase, Keep It Simple, Stupid). A rule of thumb for first time (and any entrepreneurs) is that if you cannot explain your business in two sentences or less, it’s most likely not going to sell.

    It is very rare that people reinvent the wheel with entrepreneurship. As a matter of fact, you can count them on your fingers: Bill Gates, Steve Jobs, Sir Richard Branson and ?

    The odds of hitting Pick 6 are better. In entrepreneurship, especially when choosing your first business, go for a base hit, not a home run your first time at bat.

  • October 12, 2017 /  Entrepreneurs
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    By making a clear visualization of what you want achieve, you start to make the whole progression of building a successful online business easier. If you focus on the next 100 days, and do the 100 day challenge, those 100 days could be important to your future, by the actions you take today and each day over the next 100 days. Bold positive action creates bold results, take the challenge and build your entrepreneur success.

    Here are 6 key steps for you to take today to get yourself going in the right direction and then begin your 100 day challenge.

    1. Select your online business system. Are you building from the start or maybe you want an online business presence for your existing business or MLM company? There are a few high-quality systems out there, but some are better for some types of business more than others.

    2. Decide on your main product. There are several options you can take with your main selling program, even if you have a business you may want to incorporate something else along side with it. Once you are set up and ready to market your main primary program it will make the difference to your online success and can significantly increase your income.

    3. Create traffic flow. The most essential ingredient of online business is making traffic flow to your site. No visitors equals no business. There are several ways that you can do this and from within your system you need to choose the best way for you. Ask the team that you join as to what they advocate for you based on your position and the time you have available.

    4. Set your targets. Goal setting is essential, set your goals and targets and set them on a daily action plan basis. Having monthly aims and no means of daily monitoring them will hinder your progress.

    5. Work on you. As you build your business work on your mindset as well. Individual development is one of the key entrepreneur success factors.

    6. Action. Getting a system, main programs, and goals will represent nothing unless you take action on your set plan. The 100 day challenge is all about taking action every day over the next 100 days. In that way you will not only build your business, but you will also set a new practice, a habit of taking consistent daily action for your online business. It is one of the entrepreneur success factors that make the difference, so take the challenge to yourself, take the 100 day challenge.

  • October 12, 2017 /  Entrepreneurs
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    Home based business, online business, MLM or if you are in direct sales, you have to be goal oriented to be successful. If you are new or experienced, without a goal the chances are you will be part of the 97% of entrepreneurs that will fail this year. Knowing how to set up your goals, how to break them down will play a major part of all entrepreneur success.

    If you are new, you goal may be to quit your job or make enough money so your spouse can stay home. If you are experienced, you goal might be to win a major competition within your organization. Either way, the 1st step is to establish your main goal. The reason is we will work from the top to the bottom to establish a plan of action to achieve your goals.

    For the sake of this article, we will use the new entrepreneur as an example. So lets you make $4,000 a month at your current job. To replace your income, you will need to make around $3,500 monthly with your online business. So write $3,500 at the top of a board or a blank piece of paper.

    Next we need to figure out how many sales you need to make to create a $3,500 income. So lets say the average sale with your business is $100 and your commission for each sale is $50. So to make $3,500, you need make 70 sales each month which would equal $7,000 in sales and $3,500 in income. Write on your board 70 sales below your main goal.

    After that we need to establish how many leads every month you will need to make 70 sales. You find out that your business model average is that you make a sale for every 10 leads (this is just an example) so you will need 700 leads to make $7,000 in sales. Write on your board 700 leads monthly below your monthly sales.

    The last step is to breakdown the number of monthly leads into a daily number of leads. So if you need 700 leads every month, than you need 23.3 leads per day. Write 23.3 leads on your board below your monthly leads.

    Work with the daily number, celebrate every time you achieve you daily goal with a small reward. If you meet your daily goal, you will meet your monthly goal and first thing you will know is that you will hand your letter of resignation to your boss with a big smile on your face. One last advice, keep your goals very visible to you at all time. Make sure you can see them every day and dont make too much fun of your boss when you quit.

    To your success,Ghyslain

  • October 10, 2017 /  Entrepreneurs
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    The Internet brought a radical change in the way we do everything. It has made the world smaller, and has brought people closer together through high speed connection. In fact, the Internet has made us realize that we now live in a global community and that everything we do affects the world around us.

    The Internet not only changed the way we live, but it has changed entrepreneurs’ home businesses too.

    Due to the fact that the Internet has brought the world closer together,every business has the potential for a global market. That means that the Internet has made it possible for entrepreneurs’ home businesses to have customers far away from home.

    In the past “home business” meant that an entrepreneur would have to get customers from his or her immediate community. Your market was limited,but now you can get your enterprise out of the house and into the world.

    No wonder that the big companies of today had to work hard in order to get out of their homes. Many of the today’s big corporations often started as home-based business.

    Many entrepreneurs actually take their business to the Internet,because the Internet helps people shorten the time they have to wait until their business gets off the ground. It helps entrepreneurs’ home businesses get the push it needs to provide a global market. The Internet actually allows you to have the whole world as a target.

    More and more people are opening up on-line businesses because of the simple fact that they get to make money easier this way. Today’s entrepreneurs’ home businesses actually mean that the lucky businessmen actually get to stay at home while they make their cash, because of the Internet.

    Keep in mind that entrepreneurs are the richest people in the world. Professionals, lawyers, doctors, may make a lot of money, executives may have big salaries, but entrepreneurs pay these people for their services. So who do you think is really at the top of the chain?

    With the Internet, you can have all the information you need at your fingertips. This means that you virtually have the whole world at the palm of your hand.

    Entrepreneurs now have access to every piece of information that can affect their business. We all know how attentive one must be of things that one cannot control. The market is a very unpredictable factor in business, with people changing their preferences all the time. Through the Internet, one can be prepared for any possible events.

    A simple search on the Internet allows you to take a closer look at competition. What sets those businesses apart? What is the competition’s weakness? How can you get ahead in the market?

    Because the Internet also allows you access to people, you can get expert advice quickly, therefore you can reach important contacts and make business decisions faster. Entrepreneurs’ home businesses prosper because the Internet allows these businesses to have the best of help.

  • October 8, 2017 /  Entrepreneurs
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    New ecommerce entrepreneurs can find them confused and confounded by the tax and accounting requirements of their venture. And thats a shame: If someones spotted a great new category and successfully built a web presence, heck, that someone shouldnt find themselves bogged down with the accounting minutia. The entrepreneur should focus on increasing traffic, expanding margins, and growing cash profits.

    With that in mind, I offer up the following tax and accounting tips:

    Tip #1: Dont Incorporate

    A true corporationwhether a C corporation or an S corporationsaddles your business with more complicated tax accounting and a bunch of state filing requirements. You dont want to deal with this redtapeor at least not until youre profitable.

    Instead, operate your business as a sole proprietorship. If youre concerned about legal liability protection, note that you can setup a one-owner limited liability company, or LLC. A one owner LLC is treated as a sole proprietorship for income tax purposes.

    Tip #2: Start Your Business Before Making Investments

    Expenditures you make before youre actually in business-in other words, before youve got a business license and before youre selling or trying to sell your stuffarent very deductible.

    Specifically, you can probably deduct the first $5,000 of these expenses. But any amounts in excess of the $5,000 must be amortized over the next fifteen years.

    What this means is that you want to start your business before you start spending money on advertising, training, web development, accountants and lawyers and so on.

    Tip #3: Automate Your Bookkeeping & Accounting

    By lawand some people dont know thisyoure required to maintain an accounting system that lets you clearly measure your income. As a practical matter, this means you need to use a product like Quicken or QuickBooks.

    But you ought to go one better than simply using desktop accounting software. Make sure that youre taking advantage of online banking and bill payment features which integrate your accounting system with your banking. As much as is possible, for example, you want to be able to move money from PayPal to your bank to QuickBooks simply by typing a few keys or clicking your mouse a few times.

    Tip #4: Hire a Payroll Service Before Hiring Employees

    Many successful ecommerce business owners can run their operations without employees. And if thats true for you, hey, congratulations. If and when you do need employees, however, dont try to handle the payroll yourself. Oursource the payroll to one of the large payroll service bureaus like ADP, Payroll, or QuickBooks.

    These services are expensive. Figure $1000 to $2000 per year. But the services let you avoid the bookkeeping nightmare called payroll and prevent you from getting into payroll tax trouble.

    Tip #5: Consider S Corporation Status After Youre Profitable

    Ive written and talked much about how S corporations save taxpayers money and how the right way to set up an S corporation is first create a limited liability company and then ask the IRS to treat the LLC as an S corporation for tax purposes.

  • October 5, 2017 /  Entrepreneurs
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    Are women networking organizations the fastest growing trend in American business? This might be so. Including online networking groups, networking organizations focused on women are cropping up all over the country. It seems all women in business are spending their lunch time or after work hours at networking parties, connecting over wine or coffee, or sitting in front of the computer, typing messages to other business women. So, as a women entrepreneur or executive, you may be wondering: do I have to network?

    You already are. Unless you are sitting in a cave, you are networking, whether that means meeting with clients, greeting business people you know when you are out and about, or calling a woman you know for advice on a business problem. But do you need to join a formal networking association? That depends on you and your needs. If you are very uncomfortable with chit chat or being in the middle of a group of people, and you find that you don’t need to formally network to advance your business, then you might not need an association. But if your business depends upon the continuous acquisition of new leads or learning new and better technology and business methods, then a networking association can be a valuable strategy for you.

    Different female networking associations serve different needs. Here are a few:

    Education: Some networking organizations feature speakers, workshops, and seminars on topics of interest to business women. There may or may not be a networking component at these events.

    Contacts: These types of associations facilitate the exchange of information between women, putting you in touch with someone who you can help or who can help you. These can be very formal or quite informal. The speed-dating phenomenon has even touched here, with speed-networking events.

    Escape: Some female networking organizations are simply places to get away from the business place, especially if that place is dominated by men. These events are usually strictly social and are a good opportunity to bond with other female entrepreneurs and executives.

    Message Boards: With the proliferation of online networking sites that are developed specifically for women, the message board feature has become a popular place for women to vent, to advise, and to find someone with similar interests.

    Project or Service: Service organizations founded by men for community projects or charitable projects have traditionally been potent networking groups as well. Many women have joined female service organizations to assist with humanitarian projects and have discovered the powerful networking function here as well.

    Support: Women networking organizations have found a special niche with this function. To face the legendary barriers in the business world, women have developed support groups that also serve as an important networking location.

    Whatever type of female networking association you decide to try, you should have some clear goals in mind. Knowing what you want to accomplish with your networking attempts will help you choose the women networking organization that will work best for you.

  • October 2, 2017 /  Entrepreneurs
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    Tips For Mom Entrepreneurs To Get Down To Business
    If you’ve ever attempted to get anything done with a toddler around, you know it’s no cakewalk. It’s a challenge to do the dishes or the laundry (shower, anyone?) let alone actual, potentially lucrative work. Here are 5 ways that you can get down to business, even if it means doing these things between phone calls, diaper changes and mealtimes:

    1-Find a need and fill it
    Stop staring at the competition. Dont take someone elses idea or existing business, tweak it, and try to call it your own. Take a look at your life, your needs, wants and desires. Ask yourself, what would make your life easier? Find out how to help your friends do X if you have created Y? Filling a void in the market is, in theory, a cinch. Fill a need stop procrastinating. And not by thinking about it, talking about it or dreaming about itdo it
    .
    2-Create A Plan Of Action
    Do not write up a business plan. Dont even Google the words “business plan.” Mom entrepreneurs dont have time to put together a lengthy, heady write-up of profits, losses and EBITDA (wha? Take a pen and write out your plan. Get the gist? Then dive in. Try things out. The more you work on your business idea, the more thrilled you will be to see it in actionand it will keep you building.

    3-Work With Your Kids, Not Around Them
    Stress being the killer that it is, skip it altogether. Dont fret the childcare or sweat the pick-ups/drop-offs. Incorporate your childs schedule into your work day. Teach them to play the Silent Game while youre on the phone. Have them create something you can hang in your office. And when that noisemaker screams during your conference call? Skip the embarrassmenta whole lot of people also have kids.
    Theyll understand
    Promise.

    4-Embrace the web
    The interwebs are your friends. You don’t have to get hooked into social media like facebook and twitter, but don’t stay away either. Make sure youre connecting with folks who can help you along in your business. Find local groups like The Founding Moms where you can meet up with fellow mom entrepreneurs face-to-face. Grow your network who will, in turn, help you and your business grow.

    5-Meet up with fellow mom entrepreneurs
    Theres nothing like meeting someone in-person. You should embrace the web and all that it has to offer. But, get out of the house. Not only will it bring you great joy to smile at other human beings, but your kids will appreciate staring at new walls, too. Tell us your trials and tribulations of being a mom entrepreneur, then shake hands with like minded people and know your not alone.
    Youll thank yourself.

  • September 26, 2017 /  Entrepreneurs
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    Oldies but goodies…

    The social media landscape has significantly changed the face of small business communication, but it does not mean previous technologies have been rendered useless. “Old” technologies, such as e-mail newsletters, instant messaging and message boards are still active and can still increase productivity (and sales!). Many entrepreneurs already have a strong understanding of these technologies and have probably used them in the past. Consider dusting off that old e-mail newsletter you belong to – you know, the one you haven’t read in 2 years – or do a quick search of what message boards are out there. You may be reminded of and surprised at how useful these seemingly out-of-date services can be.

    Some you’ve probably heard of, but may not know the full power of…

    LinkedIn

    LinkedIn has become the platform for business-focused social networking. By setting up a LinkedIn profile, users are able to post their work history and professional profiles for others to see. This tool presents opportunities for generating new business, reconnecting with old colleagues, and finding a job.

    While many business users may have a LinkedIn profile, they may overlook the other small business communication tools LinkedIn provides. For example, LinkedIn Groups are a simple way to create an online forum where customers, prospects and industry insiders can exchange ideas. Similar to an e-mail newsletter, the Group allows invited LinkedIn users to interact with one another and for a company to communicate key messages. With some simple work on the front-end to get the group moving, an entrepreneur can then take a back-seat to let the patients run the asylum – while still maintaining his or her position as the group leader.

    Wiki

    A wiki (rhymes with tricky) is a website that allows users to edit the content that is posted on the page; the trick to wikis is ensuring the edits are accurate. Wikipedia, for example, is an editable online encyclopedia in which users can edit the content. The reason the information remains accurate is Wikipedia has designated individuals to monitor updates.

    From a business perspective, a wiki is a great small business communication tool for companies with geographically distributed offices or teams. Users can post a document or other materials on an internal wiki and allow a group to review and edit the material in one place. Beyond the team collaboration, the wiki also helps with “version control,” a problem that occurs when some users do not have the most up-to-date version of a document. Microsoft’s SharePoint offers companies the ability to make internal wikis, as well as discussion boards.

    Some small business communication tools you may not have heard of…

    Yammer

    Yammer is an enterprise microblogging service – think of it as Twitter for internal business communication. The service allows businesses to create their own internal communication channel and limit use to those who have a valid company e-mail address.

  • September 23, 2017 /  Entrepreneurs
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    New Zealanders are renowned for their entrepreneurial skills and their desire for autonomy in the workplace while building something that will create a future for themselves, their families and the wider community. With the ability to build an empire out of number 8 wire, many turn their skills to developing and building a business. However, questions do arise as to the best course of action: is it best to start a business from scratch or to purchase an established business that can be streamlined under the careful operational skills of its new owners.

    There are many options to purchase businesses for sale in New Zealand which offer the investor a great opportunity to enter the world of the entrepreneur or further extend their business portfolio. One of the key benefits of purchasing an established business is that the company will have a track record of success, staff, stock and a base of customers to which the platform is set for further expansion. There is simply less risk involved when purchasing a business compared with starting a business from scratch. With an established business, the new owners take over an operation that already has a reliable and proven income with future cash generating abilities, a recognised customer base and loyal following of the business, brand and its offerings, along with employees who are familiar with the business.

    When considering how the business is to be financed or paid for, it is worth noting that banks and other lending institutions are generally more comfortable lending money for the purchase of a business with a track record. This reduces the risk involved not only for the investors and lenders, but for you as a new business owner.

    However, due diligence is required in purchasing any business. Just because a business has a track record of income and profitability doesnt necessarily mean that it is going to carry into the future. Careful consideration must be given to the business fit with the skill set, knowledge and lifestyle that you currently have and your desires for the future. Choosing the right business is a key step, one that reflects your experience and abilities to ensure the future success of that business.

    When considering the purchase of a business in New Zealand, it is highly advisable that you seek the advice of a professional consultant from a leading real estate agency. Their experience will greatly assist you in the pre-screening process, ensuring that you are viewing businesses that not only have a viable future, but suit your needs.

  • September 22, 2017 /  Entrepreneurs
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    Its summer and so for that reason Ill break from my insistence on pragmatic advice and write on a topic you might consider fluff. Yet its the biggest mistake I see small business owners make, including me. We have no patience. I think that its a given that a requirement for being an entrepreneur is to have a low grade case of ADD, or in my case, ADHD with an emphasis on the H. And in marketing, that will kill you.

    I cant tell you how many times a client tries something and when there are no immediate results says “Well that doesnt work.” Its like lifting weights one day and expecting that tricep cut to develop overnight. Im not suggesting that we all go out and spend a bajillion dollars on advertising during American Idol. But I do think that in order for your PR and marketing tactics to work you have to learn to wait a bit. Here are a few tips to use to figure out if youre too impatient.

    1. Are you measuring your campaign results by the number of orders youre getting off each initiative? In a word, DONT. Look at your website hits instead, or the traffic in your store. Whats the first step toward buying your product or service? Do they request a brochure? Do they visit the website? Measure by those “first steps” in the short term.

    2. Are you changing your marketing strategy on a weekly or monthly basis? WRONG. You had better have confidence in your strategy (or your consultant) from the start. Nothing works if you dont believe in it 100% from the beginning. Switching around what youre doing on a constant basis and youll end up running circles.

    3. Are you relying on only one outreach method? It may work now, but it will stop working eventually. Or youll end up trying one thing after another. BLEND your messaging channels. If youre doing radio, connect it to an online promotion as well. Trying guerilla marketing? Make sure youve got some PR working in conjunction with those “on the ground” techniques.

    Particularly in the online world, patience is the key to success. Jay Conrad Levinson, the founder of Guerilla Marketing, believes that patience is the most important characteristic of successful entrepreneurs. Be confident in your approach. Measure it wisely. And then, like that old farmer in the field, be patient and watch the seeds of your marketing work grow.